Amanda Cromhout on AI Strategy | Loyalty Personality Quiz

Guess who’s back?

That’s right—the Loyalty Personality Quiz is officially back for Season 4! New questions, new visuals, and new personalities!

We are kicking things off with a brilliant guest who is about to make you rethink your entire approach to customer engagement.

In our season premiere, we sit down with Amanda Cromhout, CEO and Founder of Truth Loyalty and a seasoned loyalty powerhouse who brings some seriously fresh perspectives to the table. If you've ever felt like your marketing data is missing a heartbeat, Amanda’s take on the industry is exactly what you need to hear.

What’s the Secret Sauce to Modern Loyalty?

We won't spoil the whole interview, but Amanda dropped a fascinating perspective on what today's consumers actually value; from status symbols, loyalty currencies to loyalty friction, and everything in between. When asked what would separate the next-generation loyalty programs from the ones left behind, she envisioned a future defined by a “lack of separation.”

"The brand experience and the loyalty experience are so integrated that the customer doesn't even feel the difference... The loyalty program amplifies the brand proposition so exceptionally well, and in such a personalized way."

We put her through the ultimate lightning round to find out, and let's just say her approach perfectly balances the art and science of marketing.

So, what is Amanda’s personality type?

Grab your coffee, settle in, and watch the full episode below to find out!