A technologically advanced application
for planning and managing trade promotions
Plan, report, and verify the effectivenessof your trade & marketing activities
Comarch Trade Promotion Management is a newly developed tool designed to support companies in the process of planning trade promotions and their budgets.
Not only does it enable you to define long and short-term promotional activities and measure their performance, but it also helps analyze historical data to find new opportunities for improving sales efficiency.
A flexible and configurable acceptance process, however, allows you to check whether your operations are being carried out in line with predefined business objectives as well as your budget.
This particular module is part of the Comarch family of solutions for supporting sales and marketing processes, which includes, among others, Comarch Mobile Sales Force - an innovative application available for iOS and Android thanks to which information about defined and approved promotional campaigns can be immediately sent for execution to the sales force. The module can also be integrated with ERP systems to exchange basic data about products and customers, as well as commercial conditions of planned promotions.
Effective planning of trade promotions with an implemented wizard mechanism to guide the user through the process step by step (based on historical data and the latest market trends); access to all promo activities in one place, with all statuses; simplified and faster approval process; support for exceptions to global guidelines and configurable workflow; integrated reporting features.
Calculation of ROI for each planned promo activity; pre-evaluation and post-evaluation of processes; access to historical data, best-proven promo activities and customer’s commercial terms and conditions in the process of setting up the promo activity; access to actuals
Automatic creation of promotional conditions in ERP system (integration); change management process for already planned and accepted activities
Using our TPM platform, not only will you have access to predefined KPIs, but you will also be able to add your indicators during the project implementation. Correctly defined indicators will become the basis for making business decisions.
Using our TPM platform, not only will you have access to predefined KPIs, but you will also be able to add your indicators during the project implementation. Correctly defined indicators will become the basis for making business decisions.
Comarch Helpdesk is the 1st line of support for Comarch SFA system users. Comarch consultants provide telephone support available in 6 languages (EN, DE, PL, UA, RU, FR) - 5 days a week, 8 hours a day.
Comarch 2nd line of support provides email support (ticketing system) concerning the installation, configuration and bug fixing.
Comarch provides system users with professional training sessions. Trainings are carried out by a professional team of consultants from our Training Center.
Comarch Hosting provides a complete IT environment for applications located in one of the Data Center locations. The secure infrastructure and management services guarantee the efficient operation of business applications. Comarch Data Centers are located in Germany (Frankfurt, Dresden) , France (Lille), USA (Chicago), Poland (Cracow, Warsaw).
As part of the implementation of the Online Distribution module, Comarch offers one-time or cyclical normalization and harmonization services for data collected from distributors / wholesale outlets. Additional verification is performed by comparing electronic data with hard-copy versions of the documents.
As part of the Geomarketing service we provide application sharing geocoordinate assignment to each point of sale.