The module allows you to better plan your company’s promotional activities using advanced estimation tools incorporating historical data analysis. Additionally, it enables you to use the “what-if” scenarios (promo price, planned uplift, ROI) so that you can easily compare future promotions with the completed ones.
The platform allows you to create your own guidelines and define the acceptance workflow. Plus, it guarantees constant monitoring of ROI (Return On Investment) and other KPIs (Key Performance Indicators).
The budget management feature allows you to create and manage your company’s promotional budgets based on sales, purchases, and the cost of marketing activities.
Once the budget is set, it can be assigned to a specific promotion, assortment or customer. Also, you can create a unique acceptance workflow for each of your company’s budgets, if necessary.
"What-if" scenarios can help you better plan your company’s promotional activities. When creating promotional campaigns, the scenarios feature visualizes most probable gains and losses.
A user can create several scenarios that take into account the most important KPIs and then compare them with each other to assess which one is the most profitable for the company.
Using our TPM platform, not only will you have access to predefined KPIs, but you will also be able to add your own indicators - ones that meet your business requirements. However, it is extremally important that they are defined correctly as they will become the basis for various promotion analysis processes.
Comarch Trade Promotion Management platform enables you to create sales targets, monitor trends and implement targets that facilitate the planning process. The application automatically suggests the kind of promotions that should be created and guides the user through this process very intuitively.
The "Guidelines" feature is the first step in validating a promotion. In this initial phase, the person creating promotions must take into account certain restrictions previously imposed by the supervisor, such as the frequency of creating a promotion for a given product or maximum discount set in a “guideline”.
The module allows defining the acceptance process based on roles assigned by the administrator. In addition, you can set up a subscription, so you can be notified of the need to perform the action via e-mail.
By registering all promotional activities and importing of actuals, you can easily settle every promotional activity. The settlement process can be finished by performing a post-evaluation analysis.
You can create report templates and share them with other users. The easiest way to create a new report is to use OLAP cubes. You can also generate flat reports (standard feature). Automatic report generation, set for a given period of time, can also include sending e-mail notifications about every new report. Plus, it is possible to display the reports on dashboards.
The calendar view makes managing promotions much easier thanks to its "drag & drop" feature, which allows you to change the dates of the promotion in no time. From this level, you can preview the most important information about the promotions. Thanks to its Master Plan feature, however, you will have the opportunity to compare the current status of promotional campaigns with previously planned activities.
What is more, our application is integrated with FOCUS - an external service for gathering information about all promotional campaigns on the market - based on the store chains’ promotional leaflets. What this means is that the feature imports information about the store chain’s promotional campaigns into the calendar.
