Enterprise gamification is today one of the most popular methods used by innovative managers in marketing and business management. It can be concisely defined as the application of mechanisms known from games to business activities. It turns out that awarding points and badges, as well as allowing players to compare scores, can lead to an increase in their motivation (as employees), and loyalty (as customers).
Read the white paper and learn more:
- How gamification arouses a wide range of positive emotions: amusement, curiosity and surprise
- Eustress as a positive example of stress
- How gamification evokes emotions based on the idea of engaging, creative, well-designed mechanics, and carefully thought-out business strategy
- Fiero and Naches as strong and extraordinary emotions associated with gamification
Are you thinking about introducing gamification to your business? Take the first step and download our FREE white paper below.