London Heathrow Airport as Britain’s only hub airport, is home to over 80 airlines, serving 184 destinations in 84 countries. On average, Heathrow handles over 191,000. It is the busiest airport in Europe and the third busiest airport in the world by passenger traffic. Heathrow has the highest retail sales of any airport
Heathrow Airport manages over 70 million passengers a year through its terminals and that’s a huge number of people who could be receiving benefits and bonuses for using the airport. Heathrow was committed to
In re-launching the loyalty scheme Heathrow set a number of key objectives:
Comarch provided a comprehensive loyalty solution enhanced with additional management and operational services.
The Loyalty Engine implemented on the basis of Comarch Loyalty Management for Airports platform consists of four flexible integrated modules:
Originally launched in 1999 as WorldPoints, the programme was reinvigorated as Heathrow Rewards in May 2013, offering greater appeal to the modern, digital
To participate in the Heathrow Rewards programme, the member must obtain a Heathrow rewards card by:
Members can collect points from over 400 outlets and over 120 different brands.
Heathrow offers three ways of collecting points:
Enterprise-class application that powers any loyalty program in the travel industry.
The implementation of the new concept helped Heathrow to build highly successful airport loyalty programme that has become an integral part of Heathrow’s e-Business planning for the next years. Thanks to cooperation with Comarch, Heathrow: