Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
25 Jul 2024
What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.
16 Jul 2024
Comarch is proud to share that Puntos Colombia, a leading loyalty program in Colombia and a role model for successful coalitions, and one of our esteemed clients, was recently featured on the Let's Talk Loyalty podcast (Spanish language episode #554).
09 Jul 2024
Emirates National Oil Company Group (ENOC), Comarch's partner in the UAE, was recently featured on the Blind Loyalty Challenge with Suri Singh, Head of CRM and Loyalty at ENOC.
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