All customer data should be aggregated in one database, managed centrally with data supplied to other connected systems as needed.
The data hub is the heart of the airport digital initiative. The data regarding marketing, communication and operations is easily available and leveraged to make the airport experience more enjoyable and personalized and to initiate customer-oriented processes in the framework of seamless travel. With the data hub, it is possible to get to know the passengers and airport visitors better and to better understand their behavior and travel as well as shopping preferences.
