The key challenge for most airports is to gather valuable data from all customer touch points and to access information in real time.
Benefits
- recognition of passengers and airport visitors at every touch point and tracking of their behavior
- individual and customer-oriented interactions
- improved customer service
- easy access to all elements of the digital initiative (reward program, mobile app, commerce platform, gamification app) for the traveler via a single log-in
- increased efficiency of the commercial and operational communication
- optimized costs of marketing and customer service
