Customer Insight

The key challenge for most airports is to gather valuable data from all customer touch points and to access information in real time.


All customer data should be aggregated in one database, managed centrally with data supplied to other connected systems as needed.

The data hub is the heart of the airport digital initiative. The data regarding marketing, communication and operations is easily available and leveraged to make the airport experience more enjoyable and personalized and to initiate customer-oriented processes in the framework of seamless travel. With the data hub, it is possible to get to know the passengers and airport visitors better and to better understand their behavior and travel as well as shopping preferences.




  • recognition of passengers and airport visitors at every touch point and tracking of their behavior
  • individual and customer-oriented interactions
  • improved customer service
  • easy access to all elements of the digital initiative (reward program, mobile app, commerce platform, gamification app) for the traveler via a single log-in
  • increased efficiency of the commercial and operational communication
  • optimized costs of marketing and customer service

Our Clients



    Comarch Loyalty Management for BP GLOBAL
  • Heathrow Airport

    Heathrow Airport

    Comarch Loyalty Management for Heathrow Airport
  • Jetblue Airways

    Jetblue Airways

    Comarch Loyalty Management Travel Edition at Jetblue Airways
  • Hudson’s Bay Company

    Hudson’s Bay Company

    Comarch Loyalty Management implementation at Hudson’s Bay Company
  • True Value

    True Value

    Comarch Loyalty Management implementation at True Value
  • Brussels Airlines

    Brussels Airlines

    Implementation of Comarch Loyalty Management for Brussels Airlines
  • Enterprise Rent-a-Car

    Enterprise Rent-a-Car

    Comarch Loyalty Management for Enterprise Rent-a-Car
  • Livelo Brasil

    Livelo Brasil

    Implementation of Coamrch Loyalty Management at Livelo Brasil
  • Natura Brasil

    Natura Brasil

    Implementation of Comarch Loyalty Management
  • Vingroup


    Vingroup a coalition loyalty program in Asia
  • S7 Airlines

    S7 Airlines

    Comarch Loyalty Management at S7 Airlines
    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

    Tell us your business needs, and we’ll find the perfect solution