Comarch Commerce Platform

Comarch Commerce Platform is an interactive Web shop available through the airport website and the mobile application


The platform creates a great distribution channel for the airport services (including parking, WiFi, visitors terrace, guided tours, lounge access, VIP lounge, etc.) and products of partner companies. This solution provides airport visitors and passengers with a new digital shopping experience, allowing them to make their purchases easily and conveniently at any time and place.

Travelers can easily order products, pay online and get their orders via various delivery options. Customization of dynamic content creates the immersive web experience for the customer. Thanks to integration with Comarch Loyalty Management a shopper can be rewarded with a bonus as well as use loyalty points to purchase from the online store.


  • Product & services catalog
  • Personalized offers & customer service
  • Other features


  • shop by category – category selector that links to category pages
  • search bar for specific products/services
  • today’s picks – link to page with selection of products for current date
  • what’s new – link to page with items added within last 7 days
  • description of the product/services including health warnings for tobacco, alcohol, etc.
  • multiple images to represent complex products
  • review by customer rating and/or users comments
  • level specific state of the product, such as e.g. "Sale", "Novelty", "Exclusive"
  • product prices displayed in a foreign currency 
  • different payment options (online payment and at the pickup location, money or loyalty points)
  • digital invoice with a digital pick-up bill (e.g., QR code, pdf, bar code)
  • information if the boarding pass is needed (duty free zone)
  • product inventory and the general availability of the individual services/products
  • information about the carriage of products onboard
  • possible delivery options
  • delivery time of the respective products and costs
  • list of items recently viewed by user
  • recommended offers based on past purchase history/position in terminal/ current or future travel itinerary displayed according to priority
  • shopping cart & wish lists
  • social sharing - tweets, likes, shares of individual products/services and offers
  • VIP area content
  • account preferences
  • managing multiple addresses (various delivery address and return address, etc.)
  • contact to a customer care agent about products, promotions or delivery options
  • confirmation message when the ordered goods are available for the pick up
  • fast sign-up process
  • multi-language interface
  • visit the airport – link to the airport main page
  • your upcoming travel – link to a page with information about user upcoming travel
  • integration with the loyalty management system, payment providers, ERP, fulfillment services
  • widget with weather at the airport and current flight status
  • deep SEO integration



  • increase of sales by an attractive product range, personalized offers and target group-specific delivery and payment options across the terminal
  • easy access to contextualized shopping offers ranked according to priority
  • new customer acquisition
  • improvement of service and shopping experience at the airport by a location and time independent, one-stop shopping
  • more knowledge about passengers – enhancement of customer profiles with valuable customer and transaction data, boarding pass/flight data, activity on site for deep analysis and cross-sell and up-sell actions
  • integration with the loyalty program

Our Clients

    More success stories

    Related materials

    Why does personalization matter?

    A comprehensive look at the many kinds of loyalty fraud

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

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