Maximizing Engagement with Predictive Customer Journeys – Comarch Joins the Innovative TM Forum Catalyst Project
As our shopping behaviors are shifting more and more towards mobile devices and online channels, the way we use physical outlets is also changing. Retailers are increasingly looking to create omnichannel experiences and enable seamless switching between online and offline sales channels for their customers.
Comarch, Comptel, Huawei, Salesforce, Teavaro and Vlocity are working together in a TM Forum Catalyst project to find a comprehensive solution that would support telecom operators on their road to true omnichannel. The operator champions of the project are Orange Group, Ncell and ArtOfArc.
The companies involved will use the Experience Lifecycle Model from the TM Forum guidebook on the 360-degree customer view, focusing on the engagement phase of the purchasing process.
The project focuses on two use cases: one related to engaging with prospective customers, and the other to existing customer engagement.
If you would like to learn more, we invite you to join us at the TM Forum Live Event from the 15th-18th of May in Nice where we will showcase our solution.