Understanding the “Generation Z” Customer at Telecoms World Middle East 2018
One topic that has been grabbing everyone’s attention in the telecommunication industry is the way that growing customer demands alter the market. Each generation is more digital-aware than its predecessors. Younger people have little patience with applications that are not user-friendly, demand more, and require services that are fast and reliable at any time and in any location. Generation Z was born into an era of omnipresent technology, so the omnichannel approach is the only one they accept in terms of digital services and applications.

Telecoms World Middle East – a major conference for telecoms – will take place from 17-18 September in Dubai. The event will buzz with discussion about how this omnichannel approach, together with disruptive innovations and more familiar virtualization, are shaping the future landscape of communications.

Many big players from the Middle East, North Africa, East Africa, Central Asia and South Asia will be in Dubai to take part in these fascinating discussions, and Comarch, of course, will be among them. Be sure to visit us at our, stand #55, and talk to our experts.

Don’t miss a chance to listen to Dominik Pacewicz’s presentation, entitled Generation Z: The Elusive Group of Consumers, on September 17, at 12:00 in the Omni-channel: Going Digital stream.

Free and discounted passes are available for telco operators. Please contact your account manager to learn how you can get one.

To schedule a meeting, please contact event manager Agata Wolska at agata.wolska@comarch.com

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