Telcos are facing a major challenge: today’s “always on” customers are demanding more, and they want it faster. OTTs such as Amazon are in prime position to meet these demands, but that doesn’t mean that CSPs can’t re-imagine the game and transform into winning digital service providers
Customers who have a good experience come back. Those who don’t, leave. It’s hardly rocket science, but it is only recently that operators have begun to focus on how they can manage telecom customer journeys to create exactly the right kind of experience.
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