An extensive market study in Belgium and the Netherlands on consumer preferences and brand loyalty

80% of the respondents very much expect something in return from brands for their loyalty and engagement 

Today, we live in a volatile world where prices keep on rising and families have to deal with a shrinking wallet. What is the impact of a smaller household budget on a consumer’s relationship with a brand? And do customers build stronger relations with their preferred brands when times get tough? We were eager to find out!

This year’s results were carefully analyzed by VOLT District, a professional market research agency, and ourselves as well as our partner experts who included tips and recommendations on how to deal with this new reality and continue on getting good business results.

Get your free copy of the research to find the answers to:

  • When, what for and via what channel do people prefer being contacted by a brand?
  • What makes consumers lean towards e-commerce instead of the classic physical shops?
  • Digital identifier vs plastic loyalty card, which one is preferred these days?
  • What makes someone want to join a loyalty program?

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