Loyalty Marketing Cloud - April releases (LMC 1.9)
We are excited to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update! Read through this content to learn about the new upgrades in detail.
Rankings in Mobile Application
A fun way to drive competition among members. In the previous LMC release, we introduced a back-office rankings functionality to keep members excited about their ongoing activities. Now we follow up with a front-end development. With our new LMC Mobile App version, members can easily check their individual scores and position compared to others (for example, friends). Scoring is based on daily program activities such as the number of points earned, transaction or coupons used. Push notifications are available to inform members about changes in their status.
Recognition Achievement and Recognition Expiry Automatic Notifications
Keep your members up to date with their loyalty program status thanks to automated recognition notifications. They are useful for successful advancement communication as well as stimulating member activity should they drop out of their bonus tier. Take advantage of this feature in order to create delightful moments whenever a member gets promoted, or announce tier expiry to motivate them to re-engage – especially crucial in the case of members at risk of churn.
Points Expiry Automatic Notification
There’s nothing worse than losing what you’ve worked so hard for. Show that you care and don’t let your members lose their points. Sometimes all they need is a small reminder – make them redeem in time and enjoy a new reward, bringing satisfaction. Satisfied members will stay loyal for longer, and that’s what the Points Expiry Automated Notification function will help you with.