We are thrilled to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update! The latest version (1.5.) brings a lot of brand-new features – and a number of significant enhancements to the existing functionalities – that will allow users to greatly improve their customer engagement strategies.
Read through this content to learn about the new upgrades in detail.
1. Loyalty Management
- Enhance communication with SMS messaging – increase your reach thanks to a new communication channel!
- Turn your satisfied customers into your brand ambassadors using the “Member Gets Member” functionality (both new and existing members can be rewarded under various conditions).
- Make use of the newly introduced segmentation features to deliver personalized offers to the right customer group at the right time and place:
- Up-to-date CLV (Customer Lifetime Value) Scoring
- AI-powered CLV trend prediction
- Create stronger customer relationships special-occasion-oriented (e.g., birthday, enrollment) bonuses
- Stay in control of spending patterns with the new points expiry options (including custom timespans and expiration on-demand)
2. Marketing Automation
- Save time and effort with new pre-defined campaign journey templates – highly practical (e.g., reactivation campaign) and easily adjustable to your business needs.
- Save more space for relevant marketing content with short URLs.
- Boost your auditing and security standards with “Audit Trial” functionality that records every detail on what, when, and by whom was changed in the system.
3. Data Analytics
- Get even more insights from 11 brand-new reports and dashboards – all focused specifically on the effectiveness of your marketing campaigns.
- Benefit from improved data analyses thanks to various upgrades made to the already existing dashboards and reports, such as:
- Enhanced metrics
- Clear segments descriptions translating statistics into business-friendly explanations
- Dive deeper into customer behavior using AI and the new auto-segmentation features (now applicable on a product level, e.g., analysis of the most purchased products in a given segment).
4. Mobile App
- Increase engagement of your customers by using various gamification techniques (progress trackers for promotions and recognitions).
- Get a preview of “Member Gets Member” opportunities to find out about potential extra benefits.
- Monitor ongoing “Member Gets Member” processes (or browse historical enrollments carried out with your invitation key).
- Help your members stay up-to-date thanks to optional auto-reminders about the latest upgrades.