Uncover the Secrets: Join the Webinar on Creating Moments of Magic in Retail

Join us on June 21st at 10 am ET to explore the secrets behind creating unforgettable customer experiences. Renowned loyalty marketing experts Bill Hanifin, Chief Executive Officer at The Wise Marketer, Phil Rubin, founder of strategic growth firm Grey Space Matters, Yuping Liu-Thompkins, Professor of Marketing and Director of Loyalty Science Lab, and Comarch’s very own Christopher Sandstrom, Director of Marketing at Comarch North America - are joining forces to present an engaging webinar on what makes consumers tick.

This not-to-be-missed event will delve into the psychology of marketing and loyalty, providing valuable insights and strategies for businesses looking to leave a lasting impression on their customers.

Each panelist brings a unique approach and bag of tricks for Creating Moments of Magic in Retail. In this webinar, these marketing experts will dive into:

  • A deeper look at how the three pillars of Self Determination Theory (Autonomy, Competence, and Social Relatedness) play a role in current customer loyalty tactics.
  • A peek behind the curtain of BF Skinner’s work during the 1950s, in regards to Idiosyncratic Fit, the Endowed Progress Effect, and Loss Aversion through a loyalty marketers’ lens.
  • How to build purpose Driven Marketing, Gamification, and Community Building strategies based on psychological principles

Don’t miss out on this rare opportunity to hear from loyalty marketing leaders. Learn more about our panelists below:

Yuping Liu-Thompkins - Professor of Marketing and Director of Loyalty Science Lab: With expertise in consumer behavior and loyalty programs, Liu-Thompkins brings academic insights and practical knowledge to the webinar, offering a unique perspective on loyalty marketing.

Phil Rubin - Founder of Grey Space Matters: As the visionary behind a customer-focused strategic growth firm, Rubin has helped organizations across various industries develop innovative loyalty strategies to thrive in today's competitive market.

Bill Hanifin - CEO of The Wise Marketer: Hanifin is a recognized authority in loyalty marketing, specializing in customer engagement, retention, and the design of successful loyalty programs.

Christopher Sandstrom - Director of Strategy & Growth, Comarch Americas: With a wealth of experience in loyalty marketing and strategy, Sandstrom has helped numerous companies enhance their customer experience and drive business growth.


They say a magician never reveals their secrets, but that’s not the case for retail magic. Don’t miss this chance to unlock the mysteries behind customer loyalty!

Register Now

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