Heathrow and Comarch UK Ltd have signed a strategic agreement for the implementation of a new loyalty & marketing platform. Comarch UK Ltd will develop, implement and maintain IT and service solutions for the delivery of Heathrow’s loyalty programme, WorldPoints.
The WorldPoints loyalty programme allows members to collect points for purchases at Heathrow – across all retail outlets, airport car parks and the Heathrow Express train service. Members can exchange their points for a range of rewards, including airport shopping vouchers and mileage form British Airways, Virgin Atlantic and the airlines of Miles & More.
The signed agreement with Heathrow strengthens the position of Comarch in the airlines and travel business and adds the world’s busiest international airport to Comarch’s reference list together with JetBlue, S7, LOT Polish Airlines and 40 other customers from 5 continents.
Notes to editors
- Heathrow’s shopping and restaurants have been rated by passengers as the best in the world with Skytrax for three successive years
- Heathrow has the highest retail sales of any airport in the world ahead of South Korea’s Incheon airport in second place
- Gross retail sales at Heathrow increased again in 2011 to £1.7bn/USD 2.6bn (2010: £1.5bn/USD 2.4bn), while Net Retail Income per passenger increased by 5.3 per cent to £4.35 (2010: £4.13)