Embracing Change in Fuel Retail | ReFuel Forum APAC & ANZ 2024

From mobility and electrification to the impact of cloud technology on the digital customer, the ReFuel Forum 2024 Conference explores (and prepares us for) the hottest and upcoming trends in fuel retail.

On April 14-17th, Comarch took part in the ReFuel Forum APAC & ANZ 2024. It’s an annual conference connecting fuel retailers with suppliers of all things service stations, from alternative fuels to coffee & retail tech. The event offers insight into the industry’s most pressing issues, as well as most groundbreaking solutions and technologies. Each year, ReFuel Forum gathers top market experts and global suppliers who share their thoughts on new products and strategies to stay on top of the fuel retail game.

This year, the conference explored topics such as:

  • What’s the future of fuel retail?
  • How can the industry protect itself from cyber-attacks?
  • Is automation in fuel a chance or a threat?
  • What are the short- and long-term implications of moving toward clean fuels?
  • How is customer service redefined in modern fuel retail?

The Kuala Lumpur-held event was filled with meaningful discussions, presentations, and opportunities to cultivate and reinforce professional relationships. Comarch’s loyalty team was represented by Dominika Pietrzyk, Jan Svorobovic, and Marcin Przybylski. It was a great chance for us to learn more about what’s happening in fuel retail so that we can adjust our loyalty solutions even better to the current customers’ needs.


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