From August 2017 onwards, Hudson’s Bay the Netherlands will be opening 17 department stores in the entire country and has selected Comarch to develop a new loyalty programme for their customers. Comarch, one of the leading IT suppliers within loyalty, customer engagement and Smart Retail, was chosen for its strong marketing and business knowledge in the retail industry and its local presence in the Benelux, among other reasons.
Comarch will deliver the implementation of its loyalty management platform and a bespoke mobile application to HBC. The launch of the programme is scheduled to coincide with the store openings starting August this year for a duration of the following two years. The HBC mobile application is available in the AppStore and GooglePlay from May onwards.
Comarch is responsible for the complete customer loyalty platform for the Dutch branch of Hudson’s Bay. The company needs a tool which will allow them to acquire a high number of new customers and which has the scope to deliver highly personalised communication and services to customers once more established in the market. Comarch’s solution will allow Hudson’s Bay to collect relevant data on customers about their preferences in terms of brands, products, employees, and communication channels in order to further personalise loyalty offers.
- The Hudson’s Bay loyalty programme will be built on the Comarch Loyalty Management Platform incorporating several innovative technologies such as proximity marketing and location based services, in-store beacons and using push notifications through the app. The beating heart of the whole project is our loyalty rules engine (Comarch Loyalty Management) empowered by the mobile application designed to be the key one-to-one communication channel between the brand, the stores, the employees and customers. Dedicated tools will also be developed for HBC, including a mobile event calendar to enable customers to book appointments with their preferred sales associate or a stylist. There are many other “surprises” to come, but they cannot yet be revealed before the big opening, says Joanna Gawęda, Comarch Loyalty Consulting Director.
Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT solutions. The most important aspect offered to the largest enterprises is a comprehensive suite of IT solutions and professional services, which can help to build and manage loyalty programs, create rich consumer experiences and personalized interactions across multiple touch points, automate marketing processes and, finally, boost profits. Comarch has multi-industry experience, gained through work with over eighty clients, including FMCG companies, telecoms, financial institutions, travel companies and many more, such as JetBlue Airways, Heathrow Airport and BP.
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About Hudson’s Bay
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay will open outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion will introduce a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the Hudson’s Bay Company brand portfolio.