Comarch has become a partner of the VII edition of the International „A Loyal Customer - where is his button?” Forum, which will be held on 12th -13th October 2011 in Kiev. The event will be attended by approximately 200 participants from Ukraine, Russia, Belarus and Kazakhstan. The conference will bring together experienced professionals and representatives of leading companies in such industries as: telecommunications, Retail & FMCG, IT, banking and insurance, tourism, HoReCa. The forum’s agenda includes: analysis of implementations, panel discussions, a presentation of the latest trends and strategies in loyalty programs, technologies and innovative concepts in customer relationship management.

The main topics of the conference in Kiev this year will include:

  • Is it worth keeping the old rebate program and how much will the company loses on this? Tips on how to efficiently carry out the reconstruction of an obsolete loyalty program.
  • The new position of a loyalty program in the company’s strategy. How to properly place program objectives and evaluate the effectiveness of marketing activities?
  • How can I create special activities for narrow customer segments within a loyalty program?
  • How to maintain the balance between actions aimed at keeping existing customers, and the need to actively increase the sales volume?

Comarch, as a Partner of the event, will take an active part in the "Interview with an expert” panel, which will be held on the first day of the conference. Comarch’s specialist - Joanna Gawęda, business solution manager Loyalty & Marketing Solutions, will answer the participants questions.

Comarch has been actively involved in shaping the trends in loyalty programs and creating tools that support marketing activities and influence the shape of programs in e.g. Russia and Ukraine. Comarch is a leading global provider of IT solutions that enables to implement effective and exceptional loyalty programs of different scale. The company's offer includes Comarch Enterprise Marketing Management, a comprehensive platform that supports a full range of marketing activities, from strategic planning, comprehensive loyalty program management, customer data analysis, to perform multi-channel marketing campaigns.

Comarch Loyalty Management is a solution that belongs to the CEMM platform, it is classified as one of the most advanced loyalty schemes in the world, used in industries such as retail and FMCG, petrol stations, pharmacy chains, airlines, telecoms and banking sector. Comarch Loyalty Management was implemented in more than 30 customers in Europe and the U.S., they include BP, X5 Retail Group, the multi-partner program Malina, OKKO, S7 Airlines and others.

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