On Friday, January 8th, Comarch Benelux organized its first Loyalty Breakfast in Brussels. During the event, senior-level loyalty professionals from the entire Benelux region gained knowledge about current and future trends in the Loyalty business and got plenty of practical tips on how to apply the Loyalty 3.0 approach.
After the breakfast, the audience was welcomed by Wojciech Pawlus, Country Manager. Next, Bruno Carpreau, Head of Loyalty Management from Brussels Airlines presented Brussels Airlines’ new Non-Frequent Flyer Program Loop. Comarch’s innovative and tailor-made loyalty program for Brussels Airlines gathers and analyzes demographic, communicational and transactional data regarding clients. Based on these analysis, Brussels Airlines will be able to prepare a marketing program aimed at client retention. After an interactive Q&A round following Brussels Airlines’ presentation, Comarch representatives explained how to build and effective Omni-channel CRM & Marketing Strategy, how IoT revolutionized the in-store Customer Experience, and how to tackle Gamification to get most of it. At the end of the day Comarch presented Loyalty 3.0 applications across various industries.
The event offered many networking opportunities between presentations – this social aspect of the event was deeply appreciated by the participants and presenters. After lunch, all guests left the event with new insights, educational materials and seemed fully satisfied.
– At our 1st Loyalty Breakfast in Brussels we gathered local marketing, loyalty and BI specialists from the Benelux region. This new form of meeting customers has turned out to be very effective and enabled a real knowledge exchange. Especially the Case Study presented by our customer Brussels Airlines was highly appreciated by the audience. Thanks to the event, Comarch is now positioned as a global and very active software provider – says Joanna Gaweda, Consulting Director from Comarch.
During the main event, Comarch Benelux also organized its first press conference in the Benelux region. Several journalists from Belgian, Dutch and Luxembourg media showed up. These include De Tijd, Datanews, Le Soir, ZDNet/Smartbiz and CxO Magazine. As a result of this press conference, De Tijd, Datanews and Smartbiz wrote that Comarch is extremely expansive in Western Europe. Moreover, De Tijd stated that Comarch is “the Polish SAP”, but it’s even more flexible and remarkably fast growing in Belgium.
More local events in business breakfast model will be organized throughout 2016. The next one is Comarch Wealth Management Breakfast, in Brussels and Luxembourg on 14-15 April 2016.