Where is the retail industry headed? What does it take to implement a successful omnichannel retailing strategy? And why do so many businesses move towards this model? These are just a few questions answered in the latest Industry Trends Report – Future of Omnichannel Retailing. Created by experts from Comarch and The Loyalty People, this white paper covers the most relevant trends and challenges surrounding loyalty in retail.
It's the first installment of a six-part series on how to drive customer engagement and profitable growth, prepared by Comarch in collaboration with The Loyalty People. Each paper focuses on the dynamics and issues of the following sectors: retail, fashion, hospitality, airline, fuel retail, and luxury. All papers provide analyses, insights, practical tips, and solutions to boost loyalty, delivered to you by experts in their respective fields.
The Future of Omnichannel Retailing report is based on the knowledge of Nick Chambers (Associate Consultant, Retail at The Loyalty People) and Łukasz Sloniewski (Head of R&D, Loyalty Marketing Platform, Comarch). Using their vast competence and years in the industry, Chambers and Sloniewski explain why the omnichannel approach is the one to invest in. They talk about the need to provide clients with an immersive digital and physical experience, and offer step-by-step guidance on how to create it. Their white paper contains a thorough overview of the current retail landscape, and key components for successful omnichannel strategy implementation.
Want to learn about the opportunities and pitfalls of retail loyalty? The Industry Trend Report – Future of Omnichannel Retailing is now available for free.