Loyalty. Is mobile the answer?

Monitoring customer loyalty and retention should be an integral part of any marketing strategy.  Loyalty applications are the best channel of communication for driving business and meeting strategic goals. Benefits including discounts and rewards help brands convince clients to use the applications and share their data. The obtained information can later be used for creating personalized customer journeys and product offers. It’s a typical win-win situation as more than half of members (57%) would like to engage with loyalty programs via a mobile device.

As we speak, mobile is becoming the primary touchpoint for consumer brands. Nowadays customers love effortless and personalized experiences – and mobile apps can help you deliver them. If you can create an appealing and easy-to-use app, you can take your loyalty program to the next level.

With mobile applications, companies can completely customize the customer experience. You can offer personalized deals, treats on birthdays, and recognition for anniversaries. You can update the visual experience at any time as well to further enhance brand recognition and connection.

By encouraging customers to engage with your mobile app, you’ll be able to track and understand their needs and behaviors. Once they’re active within your app, you can begin gathering feedback that will help reinforce your mobile marketing strategy and product roadmap.

There is no point in developing a loyalty program that is difficult to join and participate in. Certain features of mobile apps can change the way you motivate your customers to stay loyal. When you plan to develop or redesign a loyalty program mobile application you should focus on functionalities such as:

• Instant rewards
• Customized offers
• Messaging and push notifications
• Gamification
• Mobile payments
• M-commerce

 
Moving your loyalty program to mobile is especially important if Gen Z is your target group. This generation spends 74 % of their time online and on mobile phones.  A digital loyalty app allows businesses to engage Gen Z customers in a variety of ways. Not only is a loyalty app more sustainable than handing out paper punch cards, but it’s also easier to gamify social media functions. And this is the language they speak!

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