Loyalty programs as a base for improving CRM strategy with added value services
Comarch is pleased to participate to INSIDE DIGITAL ERA # IDE2019, the series of seminars dedicated to digital innovation organized by Oikosmos. During our seminar, we will look into Loyalty programs as the starting point for the creation of a customer-oriented CRM strategy.
This lecture is part of Master's Degree Program in International Business and Development of Parma University and, in particular, of the International Branding and Retailing course held by Professor Cristina Ziliani.
Lukasz Sloniewski, CRM & Marketing Consulting Director, will present Comarch's approach on how brands can build trust with their customers not only by activating simple loyalty schemes, but by providing value-added services that are enabled by those loyalty programs.
"We will show some real projects where Loyalty program was just an entry point for collection of Customer data that was later used to improve effectively Customer Experience while stimulating interaction with the brand”
Gamification, Location-Based Services (LBS), Mobile Payments, Real-time Chat, personalized online and in-store Customer Experience: these are just a few examples of how technology can enhance loyalty with improved User Experience.
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