Loyalty Marketing EvolutionOn the 20th of October University of Parma will hold an annual conference concerning loyalty.

This year’s event sponsored by Comarch will treat among many other topics about loyalty marketing evolution focusing on omnichannel loyalty, strategies for large enterprises and digital loyalty and disruption in the fashion world.

Comarch will be represented by Vincenzo Sinibaldi and Michele Marchigiani, who will introduce Graham Bradley from Heathrow Airport. Mr. Bradley will present the case of Heathrow Airport loyalty program.

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