Campaign Management for Telecommunications

What is Comarch Campaign Management solution?

Comarch Campaign Management offers telecommunications operators better management of their promotional campaigns and communications and, therefore, improvement in the effectiveness of their marketing activities. The system optimizes the campaign design and development process, simplifies management and planning, and automates the execution of campaigns while facilitating detailed reporting and analysis of performance. Comarch Campaign Management helps telecommunications companies to coordinate and track a list of tasks related to the campaign and the progress of work performed by the people involved.

Putting the Digital Customer Experience at The Heart of Telco Omnichannel Strategies
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Campaign Management solution features:

  1. 01 Plan your campaigns
  2. Organize multiple simultaneous marketing activities efficiently, view campaigns, manage the stages of each, view the history of changes and enjoy easy access to many models.
  3. 02 Increase productivity
  4. Plan tasks precisely for individual employees, simplify the planning process and facilitate cooperation, automate campaign planning and execution, grant external partners differentiated access to the system, and view tasks assigned to a specific process. unifying marketing and sales team efforts. Easily automate campaign planning and execution with built-in predefined workflow models that can be modified using an intuitive drag-and-drop designer.
  5. 03 Accurate targeting
  6. Tailor your marketing to your customers’ needs, create target groups aligned with each campaign from the start, automate the process of creating target groups and importing existing groups, and send and track customized offers and promotional codes.
  7. 04 Test campaigns
  8. Generate test groups automatically, perform A/B tests simply, maximize results from email campaigns and integrate with other systems.
  9. 05 Use more channels at the same time
  10. Implement personalized communication across many channels, use all types of marketing communication, and accelerate the creation of emails and text messages with templates.
  11. 06 Monitor in real time
  12. View real-time information and statistics, view all campaign information within one window, and track email campaign conversion in real time.
  13. 08 Manage campaign budget
  14. Get full information on costs and marketing budgets, and better control over expenditures. Estimate a campaign’s effectiveness, and automatically calculate costs and add campaign revenues.
  15. 09 Get reports and analysis
  16. Enjoy easy analysis of campaign results, and compare and aggregate data from different campaigns. Use templates to present shareable reports to decision-makers rapidly. Benefit from optional integration with Google Analytics and Comarch Smart Analytics.

Plan your campaigns

Organize multiple simultaneous marketing activities efficiently, view campaigns, manage the stages of each, view the history of changes and enjoy easy access to many models.

Increase productivity

Plan tasks precisely for individual employees, simplify the planning process and facilitate cooperation, automate campaign planning and execution, grant external partners differentiated access to the system, and view tasks assigned to a specific process. unifying marketing and sales team efforts. Easily automate campaign planning and execution with built-in predefined workflow models that can be modified using an intuitive drag-and-drop designer.

Accurate targeting

Tailor your marketing to your customers’ needs, create target groups aligned with each campaign from the start, automate the process of creating target groups and importing existing groups, and send and track customized offers and promotional codes.

Test campaigns

Generate test groups automatically, perform A/B tests simply, maximize results from email campaigns and integrate with other systems.

Use more channels at the same time

Implement personalized communication across many channels, use all types of marketing communication, and accelerate the creation of emails and text messages with templates.

Monitor in real time

View real-time information and statistics, view all campaign information within one window, and track email campaign conversion in real time.

Manage campaign budget

Get full information on costs and marketing budgets, and better control over expenditures. Estimate a campaign’s effectiveness, and automatically calculate costs and add campaign revenues.

Get reports and analysis

Enjoy easy analysis of campaign results, and compare and aggregate data from different campaigns. Use templates to present shareable reports to decision-makers rapidly. Benefit from optional integration with Google Analytics and Comarch Smart Analytics.

Comarch Campaign Management Overview
 

Comarch Campaign Management

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    Putting the Digital Customer Experience at the Heart of Telco Omnichannel Strategies

     

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