Comarch Loyalty Management

Customer loyalty software




One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand.



For more than 15 years, Comarch has been providing its clients with cutting-edge IT solutions for comprehensive management of customer loyalty programscustomer relations and support for marketing activities. With best-in-class Comarch Loyalty Management system you can create and execute unique customer engagement programs, effectively manage memberships and rewards, interact with customers across multiple channels and track loyalty system performance.

Comarch Loyalty Management offers all the tools needed in order to build a successful loyalty program(or coalition loyalty program), created for both individual and business customers. To maintain high levels of customer satisfaction, program participants can easily be engaged through the personalized contextual offers and promotion actions such as: lotteries, special auctions, coupons or benefits for the best customers. Loyalty program management is easier with innovative tools.

Comarch Loyalty Management Software- infographic


Key system functionalities of the Comarch Loyalty Management solution include: 

  • Full management of customer data & behavioral information
  • Detailed transaction history 
  • Social media data capture
  • Multidimensional & dynamic segment/tier creation 
  • Multiple account hierarchy (individual & household accounts)
  • Merging accounts
  • Multiple ID support (plastic card, virtual card, NFC, key fob, invoices)
  • Comprehensive support of customer enrollment
  • Member preferences management
  • Creation of different types of points
  • Points transfer to other account 
  • Points  purchase
  • Points refund on returned products or services
  • Multiple rules of points expiration
  • Manual adjustment
  • Multi-currency (currency conversion)
  • Points prolongation
  • Reinstatement of expired points
  • Robust promotion designer 
  • Single or multi-partner promotions
  • Multiple promotion benefits as a result of one transaction
  • Automatic initiation of promotions related to specific events
  • Ability to set different priority rules  for promotions
  • Creating & grouping business rules 
  • Geolocation-based offers
  • Promotion calendar with a complete view of all active promotions 
  • Qualification & downgrade rules for membership tiers
  • Various coupon types (paper and digital)
  • Mass or personalized messages via email/text message/ POS/mobile application/website 
  • Real-time messages with personalized content
  • Sending surveys and collecting answers saved as new customer attributes 
  • Notifications on mobile application for geo-located push or pull offers 
  • Content publication on Facebook fan page
  • Enhanced smart message editors for email, text message and POS channels
  • Messages printed on a customer's receipt
  • Multi-language message versions
  • Import content prepared by marketing agencies
  • Customized website for specific segments/tiers
  • Access to central repository for all digital media
  • Claim management within Contact Center module
  • Various types of rewards (discounts, gifts, cash-back, giveaways, vouchers, partners’ products/services)
  • Various types of reward schemes & logistics management 
  • Reward catalogue accessible from all devices and in stores 
  • Benefits tailored to specific customers not available for others
  • Flexible reward price plans: “points only”, “points plus money” – different for each channel
  • Suggested (“related”) rewards 
  • Multiple redemption channels: POS, Call Center, Customer Web Portal, mobile application, partner sites, home delivery
  • Points donation/transfer
  • Auctions & instant win lotteries
  • Cancellation of redemption transactions
  • Point Loans
  • Selectable Benefits


  • Real-time access to profile data, points balance and transactions’ details 
  • Set up personal contact preferences: channels and promotion types 
  • Opt‐in/out to geo-located offers and shopping quests
  • Reward redemption & orders in a most convenient way and scheme for customers
  • Dedicated wish list of rewards
  • Interactive surveys available via all channels with extra points/bonuses for their completion
  • Personal program statistics & progress bars of loyalty program activity 
  • ”Member-gets-member”
  • Rating products/rewards/services and  sharing opinions in social media
  • Check-ins on Facebook wall
  • Store locator accessible from member portal and mobile app.
  • In-store Application for tablets dedicated for cashiers in retail outlets
  • Dedicated module for program partners with  relevant  data  and  tools
  • Points issuance & redemption rules
  • Locations & products configuration 
  • Partner  requests  –  messages  sent  by  partners  to  the program  operator
  • Partners billing configuration
  • Defining points value 
  • Data  Hub  –  quick and easy integration of new partners, reduced time and costs of new integrations
  • Predefined reports assigned to partners
  • Partner email notifications


  • Real-time/batch processing of all transactions
  • Products, stores definition and management
  • Automatic mechanism of user and member fraud prevention & detection 
  • Black-lists administration
  • Quick access to audit info  on every level of system operation
  • Built-in contextual help mechanism
  • Multi-language interface
  • Real-time access to program KPIs displayed on iPad for executives 
  • Constant monitoring of members’ activity on dashboards for day-to-day operators
  • Standard and ad hoc report creation of report templates
  • Alarms & notifications (email or text message) of reports availability
  • Different formats of report generation: PDF, XLS, RTF and CSV
  • Run multiple loyalty programs on a single loyalty platform
  • Multiple brands owned by one holding
  • Different proposition for countries or regions
  • Data separation
  • Common and/or separate program configuration
  • More cost-effective solution in terms of hardware and 3rd party software
  • Lower system support costs
  • Loyalty program for corporates (B2B) run in parallel with program for individuals (B2C) on the same loyalty platform
  • Management of company structure with subsidiaries
  • Dedicated Corporate Contact Center application and Company Portal
  • Diverse customer roles within a company

Comarch Loyalty Management Mobile Application

Loyalty Goes Mobile

The popularity of smartphones and the number of downloaded mobile applications is rising. Mobile devices and mobile loyalty solutions help with everyday shopping and influence customer purchase habits. The benefits of mobile solutions are also appreciated by loyalty program operators. In response to the current needs and market trends, Comarch created a new solution - Comarch Loyalty Management Mobile Application - that allows users to enrich their loyalty program or customer retention program, reach customers, and influence their behavior anywhere, anytime with a most innovative technology Beacon. This is how loyalty software meets mobile marketing.



Gamify Your Loyalty Program

Gamification is a great way to strengthen customer loyalty and engagement, as well as introduce a social aspect to loyalty programs that traditionally haven't had any inherently community-based features. Engage program members by using Beacon technology through posing challenges in return for particular benefits! Gamification is more than advanced loyalty software, it’s an innovative solution for innovative enterprise. Earn new satisfied customers and remember – customer loyalty management has never been more exciting. 


Loyalty solutions benefits for the program operator

Benefits for the program operator

  • Robust program rule definition - includes a built-in Promo Designer, which enables non-tech savvy business users to define even the most complex rules
  • Real-time experience - instant accrual and redemption of points/miles, as well as coupon issuing and marketing communication through messages printed on the receipt or delivered via the Mobile Application
  • Increased customer spend, decreased program costs, and complexity
  • Integrated micro-location technology - Comarch Beacon - new richer consumer experiences and more accurate offer targeting 
  • Embedded gamification solution - maximizing customer engagement and strong advantage over your competitors
  • Partnership management – strong capabilities in managing partners within the airline coalition or multi-partner loyalty programs
  • Loyalty marketing-oriented analytical tool with interactive dashboards and KPIs  - complete real-time insight on the condition of a loyalty program and social engagement

Loyalty solutions benefits for program members

Benefits for program members

  • Relevant nearby offers at the right time and place
  • Real-time point issuing and quick redemption
  • Participation in a tailored loyalty scheme with unique, personalized offers and rewards
  • Faster point earning, thanks to various marketing offers and events such as lotteries, auctions, and multi-partner deals
  • More privileges and benefits for top program members
  • Real- time access to loyalty accounts via mobile app or member portal
  • Track progress of your own activity within the program
  • Quick claims resolution thanks to a dedicated customer service tool

Our Clients

Modern customer loyalty management - start your journey with Comarch

Customer loyalty software is now more powerful than it has ever been. With multiple options on the market, choice can be difficult but it is crucial for future loyalty program management. Customers are also becoming more and more demanding. It is a challenge but also an enormous opportunity.

Loyalty systems are constantly changing. Do not get left behind. You can reach out your customers with various loyalty solutions and modern loyalty software. Use the power of emotions and discover what a modern customer loyalty program should look like. Advanced IT solutions are at your fingertips.

Customer retention program? Coalition loyalty program? Gamification? Non-standard solution? We are here to help you. See our global portfolio and start working with real IT experts.

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