Watch our newest interview for the Business Reporter

How You Can Benefit from Integrating Your Loyalty Marketing Ecosystem

Explains Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions

Do multiple loyalty challenges require multiple tools?

Do multiple loyalty challenges require multiple tools?

It’s natural that, as an organization develops by building relationships with more and more customers, its loyalty marketing environment grows too. However, maintaining a large, often disconnected ecosystem of solutions gets harder and more expensive with every new tool.

Considering that Covid-19 has reduced resources but increased customer demand, the abilities of marketers to operate such a system become significantly limited. Is there a way to solve this? Comarch’s expert talked to the Business Reporter about the solution to these problems that brings the most benefits.

Given the circumstances the majority of organizations face, using customer data efficiently and building a seamless customer journey becomes extremely challenging. Connecting the dots thanks to system integration is essential if they want to maintain a competitive advantage.”

Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions 

Click here to watch the interview

What are the current trends of loyalty marketing?

Watch the interview to learn:

  • What are the current trends of loyalty marketing?
  • Where to find the room for simplification of marketing processes?
  • Does an integrated, more technologically advanced system come with a higher price?
  • What is the Comarch solution?

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