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A Marketer's Guide to Customer Loyalty

Loyalty Marketing Platform
Demo Video Tour 🎬


Let us present you with 10 real-life cases of using our loyalty & digital marketing software to engage customers and boost profits

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Here's how our platform works in practice

Watch our series of ten 5-minute episodes, each one focusing on a different aspect of building and managing loyalty programs and marketing campaigns.

Hosted by one of our best loyalty experts, the tour will provide you with an in-depth look at our set of tools and explain what you can gain when you decide to implement them. 

Loyalty Marketing Platform Demo Video Tour

Meet Your Guide 👋

"My goal as your guide is to introduce you to 10 of the biggest customer loyalty & digital marketing challenges of today and then show you how you can address each one of them using the right IT tools."

Christopher Sandstrom
Director of Growth & Strategy for the Americas at Comarch

Explore 10 Use Cases:

  • Collecting & analyzing zero-party data
  • Using customer segmentation
  • Expanding your member base
  • Driving brand awareness
  • Optimizing communication using an AI-based engine

 

  • Preventing overcommunication
  • Increasing your revenue
  • Using progress bars
  • Implementing tiers to build stronger customer relationships
  • Reengaging underperforming members

Read a short description
of each episode

  • #1 Data Accuracy
    Data Accuracy

    Collect Data That Gives A Competitive Edge 

    Presenting you how to:

    • Collect zero-party data that was previously impossible to get directly from your members
    • Configure custom attributes to collect data pre and post-enrollment
    • Create customer segments and campaigns based on high-quality accurate data
  • #2 Customer Segmentation
    Customer Segmentation

    Use Advanced Segmentation to Improve Promos and Communication

    Presenting you how to:

    • Divide members into groups based on a wide spectrum of customer data points
    • Segment members based on their account history
    • Use customer segmentation to achieve the best ROI from your promotions and campaigns
  • #3 Strategic Growth
    Strategic Growth

    Expand Member Base with Referral Reward Programs

    Presenting you how to:

    • Incentivize existing members to attract new ones through a "refer-a-friend" loyalty program
    • Reward customers for joining your program
    • Recognize your customers for every interaction with your brand
  • #4 Enhanced Visibility
    Enhanced Visibility

    Increase Brand Awareness With Engagement Campaigns

    Presenting you how to:

    • Introduce members to new products and persuade them to make a purchase.
    • Reconfigure and simplify customer engagement campaigns that the members find too complex
    • Target the right segments with the right products and promotions
  • #5 AI-Based Communication
    AI-Based Communication

    Optimize Communication Time with AI Engine

    Presenting you how to:

    • Set communication rules and thresholds that apply to all members, segments, or an individual via Email, Push, or SMS
    • Customize communication for specific campaigns
    • Personalize communication based on member preferences, behavior, and actions
  • #6 More Effective Communication with Customers
    More Effective Communication with Customers

    Prevent Brand Fatigue and Content Overload

    Presenting you how to:

    • Understand your members’ communication preferences
    • Set frequency and recency limits to Push, SMS, and Email communication
    • Customize communication with customers on a program, segment, and member level
  • #7	Increased Margins
    Increased Margins

    Increase Revenue by Cross-selling Products with Higher Margins

    Presenting you how to:

    • Utilize LMP’s cross and upselling features to introduce members to new product groups
    • Put a priority on new products or those that underperform sales-wise
    • Provide value to members while pushing priority inventory
  • #8 Innovative Engagement
    Innovative Engagement

    Heighten Engagement Through Gamification

    Presenting you how to:

    • Use the latest game mechanics to drive customer engagement
    • Add progress bars to your loyalty campaigns and promotions
    • Incorporate the gamification methodology into your loyalty strategy
  • #9 Stronger Customer Relationships
    Deepen Customer Relationships

    Build Stronger Customer Relationships with Rewards Tiers

    Presenting you how to:

    • Incorporate rewards tiers into your loyalty program
    • Define rewards and benefits that program members will receive once they reach a given tier
    • Create compelling schemes that will motivate members to reach higher tiers
  • #10 Increase Retention
    Increase Customer Retention

    Win Underperforming Members Back With AI

    Presenting you how to:

    • Segment your underperforming members with the Customer Lifetime Value prediction feature
    • Build re-engagement campaigns & design effective communication via Email, SMS, or Push notifications
    • Design promotions and offers to revive your relationships with underperforming members 

    Find out how easy it is to use our platform   

    Show Me How It Works

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