APIs, or Application Programming Interfaces, have become an integral part of our day-to-day interactions with the software we use at work as well as when we browse the internet. APIs are the little-known yet ubiquitous driving force that makes the interactivity of modern business-to-business (B2B) software applications possible.
How much do you know about running and managing loyalty programs? Do you feel that your assessment of their effectiveness is based on complete data? In other words, do you think you have a full picture of how this industry works? Well, we have some information that may surprise you.