According to Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry, Consumer Goods manufacturers begin to focus on "sell more" capabilities that move beyond being able to enable a transaction, but actually help the salesperson to be more efficient and effective.

Gartner analyst evaluates the offerings of 16 leading vendors and their ability to meet the requirements of consumer goods industry.

Comach SFA solutions have been evaluated as exceptionally fast developing, with huge potential to catch up with the global suppliers of Sales Force Automation solutions.

According to Gartner, Comarch services deserve a special mention because of high quality of broadly interpreted user experience, servicing of processes related with the visit of a representative at a point of sale, order submission and dashboard functionality.

“We are happy that the effort the BU SFA team has put into product development has been appreciated by Gartner analysts. The distinction motivates us even more to intensive work on further product development, and on working out new solutions that we are planning to present this year”, says Justyna Włodarczyk, SFA Product Manager.

Comarch SFA (Sales Force Applications) is a range of mobile and web solutions dedicated to the control and optimization of sales-supporting processes. Recently their ranks have also been joined by B2B e-commerce applications, designed for business partners and call centres. Together they form a comprehensive solution that allows Comarch SFA customers to follow the latest international trends.

Comarch SFA solutions are addressed to the following sectors: FMCG, pharmaceutical, construction, cosmetics and industrial, manufacturing and distribution. Global brands such as Diageo, RedBull, Energizer, Amica, BioMed and Colgate-Palmolive have been applying Comarch solutions for several years.

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