Comarch and Alliance Bank Win Big at The Global Mass Affluent Wealth Awards 2026

  • Published

Comarch and Alliance Bank Malaysia Berhad have achieved a major milestone at The Global Mass Affluent Wealth Awards 2026, organised by The Digital Banker. The strategic partnership between the two institutions was recognised with three prestigious awards, underscoring their leadership in financial technology and digital transformation within the wealth management sector.

The joint initiative triumphed in three key categories:

  • Best End-to-End Wealth Customer Journey
  • Best Digital Financial Planning Solution
  • Best Portfolio Personalisation Capability
     

A Transformative Journey in Wealth Management

These accolades recognise Alliance Bank’s new Wealth Management System, successfully delivered by Comarch. This state-of-the-art platform was designed to equip Relationship Managers (RMs) with a comprehensive, 360-degree view of customers, supported by advanced analytics and advisory tools. As a result, the Bank can now deliver highly personalised and seamless wealth experiences across all channels; whether in-branch, remotely or digitally.

Speaking at the awards ceremony, Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank Malaysia Berhad, expressed appreciation for the collective effort behind the  transformation:

"This award recognises the strong partnership between Alliance Bank and Comarch, as well as the dedication of everyone who contributed to this journey. Across Malaysia, Poland and Thailand, our teams successfully bridged time zones and cultures, united by a shared goal of delivering a superior wealth management experience.

Thanks to Comarch's robust platform design - particularly the Relationship Manager Assistant, lead management and campaign modules - we have achieved a remarkable 1.5-fold increase in RM productivity. Since implementation, these results have strengthened the digital foundation of our wealth business. More importantly, we are now better positioned to serve our customers wherever and however they choose to engage with us."

Strategic Commitment to the ASEAN Region

For Comarch, this triple win is a testament to both its technical excellence and long-term commitment to Southeast Asia. The ASEAN market represents a key growth region for the company, and this achievement further strengthened its position as a trusted technology partner for leading financial institutions across the region.

Monika Olszówka, Vice President of Sales at Comarch, highlighted how this milestone paves the way for future AI-driven innovation:

"It has been a privilege for Comarch to partner with Alliance Bank on this transformation journey. While we celebrate this milestone today, we see it as only the beginning of the next chapter. Together, we will continue evolving this platform into an intelligent, hybrid, AI-powered wealth ecosystem. In the near future, Relationship Managers will be supported by Generative AI virtual assistants, enabling real-time customer insights and next-best-action recommendations."

The collaboration between Comarch and Alliance Bank demonstrates how traditional wealth management can be successfully transformed to meet the evolving needs of the mass affluent segment, setting a new benchmark for innovation and customer experience in ASEAN banking.