Comarch accelerates digitization of Krungsri
Comarch, a global software house, started cooperation with Krungsri to digitize wealth management services bank-wide.

Comarch will support Krungsri (Bank of Ayudhya PCL) in delivering the finest investment advice to most prominent clients. The solution is to strengthen the bank’s technical and business capabilities, optimize the work of relationship managers, and standardize wealth services among all client segments.

Krungsri wants to create a significant long-term value both for its relationship managers and clients. The former will benefit from more productive client meetings, and the latter from the ability to track their investments and carry out self-service activities via online channels.

Following Krungsri’s customer-centric and digital banking strategies, we want to better serve each individual customer’s need and enhance customer experience by providing our clients with the highest advisory and wealth management services, sums up Passanee Udompanich, CFP, Krungsri Head of Investment Product Management Department.

Comarch is one of the leading software houses in Europe with 30 years of market experience, over 6 500 employees worldwide and more than 3 000 successful projects carried out for the largest international brands, including financial institutions.

Krungsri (Bank of Ayudhya PCL and its group companies) is the fifth largest financial group in Thailand in terms of assets, loans, and deposits, and one of Thailand’s five Domestic Systemically Important Banks (D-SIBs) with 75 years of history in the country. Krungsri is a strategic member of the Mitsubishi UFJ Financial Group (MUFG), Japan’s largest financial group and one of the world’s largest financial organizations.