On 18th and 19th January Comarch team is joining an international conference about the future of banking in the Middle East, held by Efma in Dubai.
The main topic will be a threat of disintermediation in the region’s retail banking sector. A rapid digitalization of banking services is today regarded as one of the main causes of this threat. Thus, speakers shall try to exemplify how the industry is now creating new user experiences in the digital environment to successfully maintain customer engagement; grow customer loyalty; and build new revenue streams.
Efma is a non-profit ogranisation formed in 1971 by bankers and insurers to encourage their colleagues to share experiences, promote the best practices of their institution, and collaborate through alliances and partnerships. More information about the conference can be found here.