Comarch Credit Process Management at CitiFinancial
The Consumer Finance segment of the financial services market is growing rapidly. Increasing and more aggressive competition has resulted in the ready availability of cash loans and decreased waiting times even in the smallest municipalities. At the same time, customers have become more demanding and expect honest and straightforward information about loan conditions. CitiFinancial’s business depends on cooperation with many different partners, some of whom sell financial products from multiple institutions. This led the company to provide its partners with an IT solution that supports the sale of CitiFinancial products and enhances customer service whilst also assisting in loan decisions and the preparation of contracts.