Comarch Enterprise Marketing Management Solution

CEMM is a complete solution as it offers functionalities needed also for resource use planning and the management of marketing department operations. CEMM has been designed as a single platform equipped with all the features required to effectively run marketing operations on highly competitive and fast-developing markets. Creating optimally customized offers as well as selecting the right communication channel and promotion strategy for individual products makes it possible to increase sales, and thus profits.

The CEMM platform applications allow all processes connected with designing marketing plans to be carried out in full: from defining the objectives and the actions to obtain them, creating specific offers for customers to automating delivery procedures and evaluating the results. With the system, all types of users within the organization, as well as from partner companies, can access the information required for making rational business decisions.  The use of the platform will significantly enhance productivity and the access it provides to the most current results will save time spent on drawing conclusions from already completed actions. Executing customer-oriented strategies will help create strong customer relationships. CEMM is a complete solution that offers functionalities such as resource use planning and the management of marketing department operations.

The CEMM platform consists of the following applications:

Comarch Loyalty Management – a comprehensive system for loyalty programs.

Comarch Smart Analytics – for multi-dimensional analyses based on data collected by CEMM combined with data from external sources.

Comarch Campaign Management – with marketing campaign automation, results tracking and team work capability.

European Funds - for the development of innovative economy
The project co-financed by the European Regional Development Fund under the Operational Programme Innovative Economy Measure 1.4 - 4.1

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• Comarch Enterprise Marketing Management