The Comarch SFA Trade Promotion Management solution has been included in this year's report by Gartner Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014.
Trade Promotion Management is an application dedicated to the marketing and sales departments to assist in planning and settlement of trade promotion budget. It gives the ability to easily define long-and short-term promotional activities with selected customers, gauging the effectiveness of these measures and using historical data to analyze and find the best solutions to increase sales.
The solution joined the family of the company's SFA products less than two years ago, but has already won the trust of our customers. We are encouraged that our application appeared on the prestigious list alongside players such as SAP, Oracle and IBM, and was positively evaluated.
Comarch SFA solutions are directed to the following sectors: FMCG, pharmaceutical, construction, cosmetics and industrial production or distribution. For several years, global brands have been using Comarch SFA: Diageo, Agros-Nova, Wawel, Navo, Colgate-Palmolive just to name a few.