IREKS GmbH, one of the world’s leading suppliers of baking ingredients, has started an international cooperation with Comarch regarding mobile CRM functionalities. The first project stage includes the implementation of the Comarch SFA application in the Polish subsidiary of the company – IREKS PROKOPWICZ - as a pilot implementation. IREKS wants to rollout the Comarch SFA step by step to several other countries.
Comarch SFA is a comprehensive sales support platform for commercial organizations that has been operating since 2000. One of the modules of the Comarch SFA is Mobile Sales Force Apps - a professional system of the Sales Force Automation class for support of mobile field employees. Polish and international companies have been using it for years in sectors such as FMCG, pharmaceutical, construction, cosmetics, industrial, manufacturing, and distribution, in which companies such as Diageo, Colgate-Palmolive, Agros Nova, Wawel, Navo, Barlinek and many others may be mentioned.