Comarch Credit Process Management is a dedicated IT system for credit products support. Comprehensive support of lending process as well as flexibility in adjusting the offer to changing customers' needs and market conditions are its major advantages.
The implementation translates into measurable financial benefits. The implementation of CCPM in one of the large banks enabled shortening the time of granting a cash loan from 2 days to 20 minutes, and the debit limit was increased 4 times. The efficiency of marketing campaigns (response rate) grew from 2% to 25%.