Comarch has announced its involvement in the inaugural Loyalty@Freddie Awards Conference, taking place April 23–24, 2014, at the Seattle Airport Marriott in Seattle, Washington.

Introduced in 1988, the Freddie Awards is an annual awards ceremony widely recognized by frequent flyers and travel industry executives alike as the preeminent honor for travel loyalty programs. Preceding the awards ceremony, the Loyalty@Freddie Awards Conference will showcase the best practices of former Freddie Awards winners and feature the latest trends influencing the travel loyalty sector.      

In addition to being the main sponsor of the loyalty conference, Comarch will be represented by Jerry Filipiak, CEO of Comarch Inc., who will be giving a presentation on the company’s implementation and management of JetBlue’s TrueBlue Badges program.

TrueBlue Badges was added on to JetBlue’s existing TrueBlue loyalty program in late 2013. As airlines increasingly offer bonus rewards for non-airfare purchases and activities, JetBlue was looking to take it a step further by using gamification and encouraging social interaction. The Badges program rewards TrueBlue members with digital badges – which often come along with additional reward points – for completing various tasks such as booking flights, flying to particular destinations, interacting with the program’s partners and sharing activity via social media.

Filipiak – along with Paul Lambson, manager of loyalty marketing ops and analysis at JetBlue – will share the outstanding results of the TrueBlue Badges program, and he will also go into further detail on Comarch’s ability to measure customer acquisition and engagement in real-time within social channels.

Additionally, JetBlue’s TrueBlue loyalty program is nominated for Freddie Awards in five different airline categories: Program of the Year, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.

Loyalty@Freddie Awards Conference

April 23–24, 2014

Seattle Airport Marriott

Seattle, Washington

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