AI-First Strategy in Action: Comarch Drives the discussion at Impact’26

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Artificial intelligence is redefining the global economy. As a pioneer of cutting-edge technologies dynamically implementing an AI-first strategy, Comarch is actively shaping the narrative of the "here and now."

During the 11th edition of the Impact congress in Poznań, Comarch’s leaders and experts took center stage in the international debate on business transformation, cybersecurity, and the autonomous future of IT systems.

photo: Impact

Innovative forum of economic and technological changes

The Impact congress is one of the most influential economic and technological events in Central and Eastern Europe. As a prestigious platform for high-level discussion, it annually brings together global leaders from business, politics, academia, and culture to exchange visionary ideas on the future of the global economy, technology, and societal shifts.

This year's edition, held on May 13–14 in Poznań, broke all previous attendance records, gathering:

  • 7,000 participants
  • Over 650 global speakers
  • 90+ hours of debates across 25 thematic tracks

Discussions were dominated by the exponential growth of AI, the restructuring of business models, cybersecurity, and the evolving geopolitical landscape. The event's prestige was underscored by a lineup of world-class authorities, including Nobel Laureate in Economics Daron Acemoglu, human rights lawyer Amal Clooney, IMF Managing Director Kristalina Georgieva, Nobel Laureate Olga Tokarczuk, alongside prominent political leaders such as Polish Prime Minister Donald Tusk and former Canadian Prime Minister Justin Trudeau.

photo: Impact

Comarch Experts at the Heart of the Debate

The Era of AI Agents: Time to Restructure AI Organizations

Jarosław Mikos, CEO of Comarch, participated in a high-profile panel titled "The Era of AI Agents: Time to Restructure AI Organizations." Moderated by Aman Dogra of the Financial Times, the debate featured the Comarch CEO alongside executives from global and regional tech giants: Nancy Cruickshank (Allegro), Piotr Łobaczewski (Salesforce), and Zmnako Awrahman (Amazon Web Services).

Humans and Technology: A Partnership for the Future

In the Industry & Space Technologies track, Łukasz Bolikowski, Chief AI Officer at Comarch, shared his insights during a panel titled "Humans and Technology: A Partnership for the Future." Moderated by TVP journalist Paweł Oksanowicz, the stage also featured Izabela Karolczyk-Szafrańska (InPost), Dota Szymborska (WSB Merito Universities), and Marilyne Andersen (GESDA).

Strong Resonance in Business Media

Comarch’s forward-thinking approach to technological transformation captured the attention of top-tier business media. Beyond their panel appearances, the company's executives gave a series of in-depth interviews:

  • Jarosław Mikos discussed strategic growth and Comarch's new business chapter with Rzeczpospolita.
  • Łukasz Bolikowski’s panel insights were covered extensively by Puls Biznesu.

Setting the Standard for the AI-First Era

Impact’26 provided Comarch with the perfect launchpad to cement its position as a natively AI-first organization. The debates highlighted that AI is rapidly evolving from a simple assistant into an autonomous actor—an AI agent—demanding a fundamental overhaul of modern corporate structures.

Comarch is not only driving market education and fostering synergy between human expertise and technology (notably through its internal AI Academy), but is also actively executing its vision: working hand-in-hand with business to stay ahead of market trends. The congress served as a powerful networking hub, strengthening Comarch's ties with leading European enterprises and institutions.