This is a crisis in sales, and not a crisis in costs. Companies will not be able to cope with a 30 – 40% decline in turnover, by only lowering costs. They must do something to increase sales
prof. Hermann Simon, Chairman of Simon-Kucher & Partners Strategy & Marketing Consultants.
In all economic conditions competition between sales forces - both inside competition by means of new, alternative distribution channels, as well as external competition between companies and capital groups is of particular importance for the situation on the market. Creating new sales structures is becoming progressively difficult. It is not easy to find and retain experienced salesmen and managers. Multichannel sales forces operate in dynamic conditions while managing the distribution of changing product portfolios. A strong need arises to search for optimal commission incentive systems. Commission systems are changing quickly, becoming more and more advanced. As a result operating commission systems using spreadsheets, simple databases or older applications has become impossible.