Max Byloff joined Comarch in 2026 to lead the Loyalty Sector. He oversees the global strategy, operations and business development of this division, focusing on transforming technological innovation into strategic value for consumer brands.
 
A seasoned executive with a deep background in scaling Software-as-a-Service (SaaS) businesses, Max brings a wealth of expertise from a nine-year tenure at Oracle, where he headed the global loyalty platform business. His leadership journey includes pivotal roles as CX Applications Leader for the Middle East, Central & Eastern Europe and Africa, as well as Country Leader for Austria. Beyond his corporate success, Max’s entrepreneurial spirit was evidenced when he co-founded Achtzehn Grad, a Vienna-based digital agency that he scaled into a dominant player in the DACH region.
 
Max holds degrees in Business and Social Science and is a respected academic voice, lecturing on B2B Sales and Digital Marketing at leading universities. A frequent keynote speaker and published expert on customer engagement, Max’s appointment reflects Comarch’s commitment to customer-centric growth and technological excellence.