Comarch Loyalty Management

A loyalty program is one of the most advanced tools for creating and managing customer relationships. A program operator must define a set of rules which will reward particular client activities and behaviors.

The Comarch Loyalty Management system supports defining and managing loyalty programs. Its implementation leads to increased retention of current clients as well as winning new ones. It can also influence their shopping habits, increase sales and extend knowledge of sales. The system enables rewarding all activities defined in promotions with loyalty points and guarantees the effective use of different communication channels to maintain a client’s emotional loyalty.

The Comarch Loyalty Management system makes implementing marketing activities in the following areas easier:

• Defining a loyalty program – establishing rules, system functionalities and methods of reaching clients
• Providing loyalty transactions – accrual of bonus points based on transactions or actions
• Gathering marketing information about customer habits – tracking client reactions to an operator’s actions in real-time
• Marketing campaign management and analysis – defining and running marketing campaigns and then analyzing the results
• Realization of the company’s marketing strategy – including the loyalty program in the general strategy of the company’s development

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European Funds - for the development of innovative economy
The project co-financed by the European Regional Development Fund under the Operational Programme Innovative Economy Measure 1.4 - 4.1

Download:

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