Comarch Campaign Management for Airlines

Airlines are one of the most competitive industries on the market, therefore it is extremely important to provide good services and maintain positive relationships with passengers. The effectiveness of marketing campaigns and customer satisfaction depends mainly on relevant information and also that the offers be sent to the at appropriate  time. Personalized multi-channel communication with a large number of passengers while reducing marketing costs is a major challenge for carriers. That is why the process of communication with customers should be planned and carried out effectively. Comarch Campaign Management is a response to these challenges and needs. This customer-oriented marketing solution supports creating and conducting marketing campaigns. Comarch Campaign Management optimizes the preparation process, simplifies campaign management, automates its execution and enables studying its results.

The main functionalities of Comarch Campaign Management:

Plan & create complex campaigns:

• Customized workflows (propose, approve, forward, execute)
• Scheduling and group work
• Involvement of external partners in campaign preparations
• Assigning users to roles and tasks
• Automatic generation & assigning of tasks
• Definition of campaign stages, dependencies and triggering events
• Defining preoperational tasks

Marketing communication:

• Generation of direct communication for email/SMS/MMS/Contact Center/POS channels
• Visualization of direct mailings
• Support for sending coupons or vouchers via various channels
• Contact center script creator
• Support for ATL campaigns

Tracking & management of campaign budgets:

• Assignment of fixed and variable costs to campaign stages
• Detailed categorization of costs
• Comparison of estimated and actual costs
• Sales revenue in relation to campaign costs

Monitoring & analysis based on:

• Campaign communication results
• Sent/received/undelivered messages
• Coupon redemption
• Opened emails
• Target groups against a comparative group
• Campaign cost and ROI
• Communication channel effectiveness
• Changes in sales

Additional functionalities:

• Usage of campaign templates (simple campaign creation)
• Periodical campaigns
• Advanced dynamic customer segmentation
• Advertising material logistical support
• Conflict resolution
• Email/SMS notifications and warnings
• Integration with external systems

Comfort of work is a very important characteristic of the CCM system. Visual elements are implemented, supporting the management of a large number of campaigns and their stages such as: a marketing calendar, campaign and task lists, event calendar, workflows.

If you want to find out more, contact one of our consultants by filling out this form.

Benefits for Airlines:

• Increase profitability of sales and marketing campaigns through better targeted offers, cross- and up-selling promotions
• Growth of client transaction frequency
• Usage of multiple alternative communication channels in the area of ​​marketing, sales and transaction service
• Better control of customer buying, traveling behavior and preferences
• Personalized communication with a large customer base, thus creating stronger individual customer experience
• Control and optimization of marketing expenditures, decrease in communication costs
• Increased passengers loyalty and satisfaction
• Effective management of marketing activities and improvement of marketing department productivity
• Easy monitoring of customer responses
• Sending offers tailored to a traveler's needs at the most appropriate time
• Automation of cross-channel marketing campaigns to a precisely defined target group
• Improving service quality and offer development thanks to the possibility of carrying out surveys
• Integration with frequent flyer programs, reservation systems, Internet booking engines, business intelligence, accounting and other external systems

If you want to find out more, contact one of our consultants by filling out this form.