The Complete Loyalty Platform for Enterprise Growth

For brands building a new loyalty strategy or replacing
a legacy system. See how our clients achieve
a 115% boost in customer retention with a unified
marketing engine.
 
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Who Uses Our Loyalty Platform

From a Cost Center to a Revenue Driver

Your loyalty program should do more than just give away points. It should be a predictable engine for growth. Our clients see tangible returns by turning customer data into measurable profit.

Predictable Growth at Scale

  • Think Globally, Act Locally: Achieve global operational simplicity and rapid market entry by managing all countries, currencies, and business models from one unified platform.
  • Scale Without Limits: Confidently expand your program to tens of millions of members on a future-ready, resilient platform engineered to maintain performance and stability at any scale.
  • Agility Without IT: Gain unlimited functional agility to independently launch complex earning rules, unique B2B2C models, and new program mechanics without the delays of IT dependency or costly redevelopment.

Turn loyalty into a new growth strategy with one platform🤝

AI-Powered Core

  • Predict and prevent churn by identifying early signs of disengagement.
  • Automate next-best actions across channels, offers, messages, and rewards, based on live data.
  • Discover untapped value by revealing high-potential segments and revenue drivers.
  • Optimize ROI with continuous learning that refines campaigns and recommendations over time.

Built for the Modern Customer Experience

  • True Omnichannel Recognition: Whether your customers are shopping in-store, via a mobile app, or on your website, they enjoy a seamless, real-time experience with no points lag.
  • Hyper-Personalized Rewards: Our AI ensures your members receive offers that actually matter to them, delivered at the exact moment they are most likely to engage.
  • Gamified Engagement: Keep consumers coming back with interactive challenges, tier-based milestones, and social sharing features that make loyalty feel like an actual reward.

See AI in Action

Loyalty Management

Ready to transform your loyalty program from a cost center into a measurable growth engine?

Go beyond basic rewards to design and launch strategically engaging campaigns that build true emotional loyalty. Leverage advanced functionalities like AI-driven next-best-offers and diverse promotion schemes to elevate your marketing strategy and drive measurable revenue. Our Open API and batch interfaces ensure you can seamlessly integrate this new power into your existing ecosystem, connecting to any third-party software with ease.

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Marketing Automation

Are your campaigns failing to engage because you're struggling to deliver personalized communication across all channels?

Create and run marketing campaigns based on past customer behavior. Send time or event-related email, push, and SMS messages to your clients. Receive key recommendations on when and where to deliver your content, and what specific offers and messages will have the greatest impact.

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Marketing Automation

Data Analytics

Are you struggling to prove program ROI because your data is scattered, complex, and fails to deliver actionable insights?

Get our data analytics tools to personalize your offers and promotions, predict future customer interactions, and improve your communication with clients thanks to detailed campaign statistics, various reporting modules, and multi-dimensional customer segmentations.

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Data Analytics

Omnichannel Marketing Applications

Is your customer engagement suffering because you lack the dedicated frontend applications to connect with members across every touchpoint?

Design, launch, and manage your website and mobile applications to follow the principles of the omnichannel communication strategy. Gain access to a customer care portal, where you can verify and update information on any given program member.

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Customer Touchpoints

Extra Ingredients

Is your current strategy underperforming because you lack the advanced features to truly engage your customers?

The Comarch Loyalty Marketing Platform offers additional features that will greatly improve your performance:

Doppelgänger's Customer Loyalty Tailored to Perfection

The Customer Engagement Platform at the service of Galeries Lafayette

How Comarch Helped Kiabi Modernize Loyalty

Comarch Loyalty Marketing Platform for Nedbank

Comarch Loyalty Marketing Platform for KFC France

How CLM Helps ENOC Group Keep The Flame of Loyalty Burning

Vietnam Airlines steers into loyalty with CLM Platform for Travel Edition

  • We needed a technological partner with scale. When we set out with our business requirements that loyalty was supposed to fulfill, Comarch checked all the boxes."

    Suryaveer Singh
    Head of Loyalty at ENOC

  • We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch's specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive."

    Oliver Martinet
    Marketing Director at BP Europe

  • Comarch's Customer Loyalty Management IT solution convinced us during a Europe-wide tender with its very high performance and attractive offer. We look forward to working with Comarch on our loyalty program and the associated opportunities to develop BahnBonus more dynamically in the future."

    Katharina Jendritzky
    Project Manager of the CRM implementation project at DB Fernverkehr AG

  • That is why I feel very confident having Comarch as a major strategic partner on this journey. Together, we pause, analyze, understand the situation, and arrive at the best solution for our customers – something that is essential to positioning our loyalty program and our airline as leaders in our market."

    Raffael Fappiano Neto Senior Loyalty
    Product and Projects Manager, Azul Airlines

  • Comarch and our company share the same willingness to build a tailor-made solution, from designing our loyalty program to creating iOS and Android Apps completely customized according to our needs. And we have achieved many results."

    Federico Dezi
    E-Commerce & Digital Innovation Manager, Doppelgänger

  • Comarch has been a true partner not only during the design, build and launch phases of the program, but also throughout the first year as we've made enhancements to both the program and the system that supports it. Their team has worked tirelessly with our internal IT teams to ensure that communication between the two systems is optimized and seamless to our customers, thus enhancing their overall experience and satisfaction with the program."

    James Stoeppler Asst.
    Vice President Brand Marketing, Enterprise Rent-A-Car

  • We have found Comarch to be a great partner both from a development perspective and a strategic direction perspective. Their ability to ramp up and resource projects and initiatives has been very impressive. We have never had any regrets in choosing Comarch and we look forward to a long and innovative relationship."

    JetBlue

  • We augment our tech talent with Comarch. (And) Comarch, they’re the geniuses in the loyalty space and (we) couldn’t have better partners in this journey with us. They bring us new experiences and new opportunities all the time that we can, then again, pass on to our customers. The Ford tech talent combined with the masterminds at Comarch really augmented our rewards program really fast."

    Beth Leverton
    Director of Rewards, Loyalty, and CX at Ford

    See These Features in Action

    A feature list is one thing. Seeing it solve specific challenges is another.

    Get a real feel for our user interface with a walkthrough tailored to your industry, showcasing the tools and workflows most relevant to you.

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    Why You Can Trust Us

    Validated by

    Gartner Loyalty Magic Quadrant

     

    Forrester Loyalty Wave

     

    Loyalty360

     

    Award-Winning Results

    Best Loyalty Strategy – Rewards & Incentives

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    International Loyalty Program of the Year (Middle East)

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    Best Programme: Entertainment/Leisure

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    Enterprise-Ready Architecture

    In-House & Third-Party Integration

    Connect your loyalty program across all channels.

    Comarch loyalty platform blends seamlessly with your existing MarTech solutions.

    • Connect with hundreds of systems
    • Save on dev hours with pre-integrations
    • Personalize your program with custom builds

    Protect Privacy, Earn Trust

    We treat consumer privacy as more than just a legal
    obligation—it’s our commitment to ethical data stewardship.

    The Comarch Loyalty Marketing Platform was designed to keep data safe and your customers happy.

    Leverage built-in GDPR compliance, data anonymization, and consent-based profiling to start personalizing without overstepping.

    Grow With Us

    Whether you are a global consultancy, a system integrator, or a technology provider, the Comarch Loyalty Partner Program is designed to create shared value. Expand your reach, deliver unmatched value, and shape the future with our world-class engineering.

    Become a Partner

    FAQ

    Platform Architecture & Deployment

    Implementation & Onboarding

    Pricing & Value

    Learning & Support

    Ready to See How It Fits Your Business? 💯

    In a brief, no-obligation strategy call, we'll map our platform's capabilities directly to your specific goals, integration needs, and ROI potential.

    Book your call