ECR China was launched in 2001 to promote the use of ECR techniques in order to reduce costs in the supply chain and make the FMCG sector more responsive to customer demand. In the same year ECR China formally joined ECR Asia.


ECR China has three work committees:
•    Creation of Demand – CRM, category management and other customer oriented activities
•    Supply Chain Efficiency – increasing supply chain efficiency
•    Information and Solutions – promoting supply chain IT standards

Comarch ECOD is committed to being an active key participant in ECR China workshops, conferences and other activities.