Program Management Services

 

 

 

Comarch provides dedicated resources and works closely with you to manage company’s day-to-day operations.

 

 

Dedicated and highly experienced program managers coordinate your loyalty program by executing operational tasks, software application administration, as well as providing expert guidance. By choosing Comarch you will mitigate the risk of program management while simultaneously freeing up internal resources through delegating time-consuming processes. 

The scope of services provided by Comarch program managers include:

  • managing the workload of Comarch employees engaged in the project (Single Point of Contact)
  • support in program organization to selection and management of marketing services providers, partners and subcontractors
  • managing all administrative tasks within the Comarch Loyalty Management system (configuration and execution of loyalty campaigns, updating accrual rules)
  • generating periodic reports on the performance of the program (KPIs)
  • conducting anti-fraud policy along with the preparation of fraud reports

Program Management Services - infographic

Services

  • Defining loyalty promotion rules that specify the number of points to be given to program members
  • Defining member segments/target groups  
  • Setting up rewards including vouchers, products, services, points conversions to other programs and instant redemption
  • Configuring elite tier rules that specify qualifying conditions and points accrual bonuses
  • Determining points expiration rules as well as points transferring conditions
  • Configuration of program web portal
  • Setting up new points issuance rules
  • Testing developed rules and the modification of existing ones
  • Setting up new catalog items based on received product lists and administration of any changes and updates
  • Modification of the parameters of existing tier structures or creating new tier types
  • System user management, setup of roles and profiles
  • Administration/modification of dynamic (marketing messages, graphics) and static content (general information, FAQs, T&Cs) within the program web portal
  • Integration of new partners into the program
  • Reporting of settlements between partners
  • Handling relationships with strategic partners
  • Selection of potential service providers
  • Establishing partnerships with subcontractors
  • Program KPI monitoring
  • Creation of report template layouts and contents
  • Generation of ad-hoc reports from data available in the system
  • Data visualization and management of delivery reports
  • Monitoring  of service level agreements (SLAs)
  • Coordinating creative service providers (agencies from local markets or a main agency)
  • Campaign Management System ongoing configuration - planning, configuring and executing omnichannel marketing campaigns
  • Campaign communication quality testing (A/B tests, control groups, technical tests)
  • On-going monitoring of campaign performance
  • Providing periodic reports with recommendations, advisory service consisting of analyzing customer behavior when targeted via different channels, e.g. email open rates, response rates, social media click-through rate etc.

Benefits

Benefits

Comarch Program Management services enables you to:

  • achieve rapid time to market for your marketing ideas.
  • optimize your programs operational costs by using an experienced program management team and shared service resources.
  • increase the quality of program organization and management.
  • improve program service levels for both members and internal stakeholders.
  • access resources not available internally.

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