Product Management

As time-to-market becomes an ever-stronger market differentiator, service providers feel the pressure to launch, deliver and retire services and service bundles quickly and effectively. While telecoms need to show innovation through introducing new, unique and convergent services  to their offers, there is already a lot of existing products in their portfolio, leading to an increasing number of products to maintain. And since an operator often has thousands of products created, managed and offered by multiple departments, managing the product portfolio may become very complex and ineffective.

On top of that as telecom services converge and evolve towards product bundles, their definitions consist of many different elements including price, target group, distribution channel and offer validity time. This drawback grows even greater, as product lifetimes get shorter (e.g. promotions / personalized prices) and the number of product variations keeps growing.

This is why Comarch proposes switching to a product-catalog centric architecture, with Comarch Central Product Manager (CPM) at its core, located between the Sales Channels, Order Management, Service Activator, and Billing System layers.

Learn more about Comarch Central Product Manager

To learn more about our offer in this area please browse the materials on the right