Delivering True Added Value in Telecommunications with White-label Cloud Services
Cloud computing has fundamentally changed the way that businesses operate. Costly, maintenance-heavy traditional hardware is being edged out of service delivery operations, particularly in the telecommunications industry. The cloud has the advantages of easy scalability and customization, automation of many processes, and high security – none of which are simple or cheap to set up or run over the long term on physical networks.
It’s clear that, with the benefits offered by the cloud ideally suited to meet rising customer expectations and ever more cut-throat market conditions, telcos need to be making the switch sooner rather than later if they are to bring new products and services to the market quickly, efficiently and cost-effectively. That’s where operators can rely on providers such as Comarch to deliver a white-label cloud service – which can then be branded accordingly and sold on to customers.
White-labelling: a tried and tested reseller model adapted for today’s technologies
White-labelling isn’t new; supermarkets and electronics retailers/manufacturers have been using the model successfully for many years. It’s a way in which a business can get its “own” product or service to market without worrying about the time and costs associated with in-house development, updates and maintenance. What’s more, the processes involved for a white-label cloud services reseller are the same for B2B, B2C, or any other kind of business relationship.
As a minimum, a white-label telecom reseller requires a comprehensive suite of functionalities. This might include hosting, storage, sales, backup, invoicing and more. Automation should be built-in where appropriate, every aspect of the solution should be scalable in line with changing business needs, the selected product or suite should integrate seamlessly with existing systems, and ongoing support in the form of maintenance, security and training should be standard.
In fact, the ideal white-label cloud product for telecommunications should leave the client with very little to think about beyond how they are going to brand and design the graphic user interfaces of their new system.