The use of chatbots for communication is a well-known phenomenon, and is not surprising. But what if the chatbot is powered by artificial intelligence (AI)? Modern chatbots are able to conduct an engaging conversation and relate to the topics discussed without unnecessary delays. This trend will continue in 2023.
The power of AI chatbots
Based on Gartner® predictions, 80% of B2B sales interactions will occur in digital channels. The use of AI in chatbots has several benefits for businesses, particularly in the realm of sales and customer service. Chatbots can handle routine inquiries and provide personalized recommendations and suggestions based on a customer's past interactions with the company. This frees up human customer service representatives to focus on more complex issues, improving efficiency and allowing better management of workloads.
Taking advantage of omnichannel chatbots
In addition to improving customer service, the use of AI in chatbots has the potential to enhance sales efforts. As more and more business-to-business sales interactions are expected to take place through digital channels, the integration of AI-powered chatbots into these channels can be a valuable asset for sales teams. Chatbots can assist in lead qualification by asking targeted questions to conduct better analysis of customers’ needs and preferences.
Chatbot B2B. Does artificial intelligence have a future in the business market?
Based on analysis and available information, it can be predicted that the share of AI-powered chatbots in improving B2B sales will increase. The emergence of omnichannel chatbots will definitely make this easier. They will be created to operate across multiple channels (email marketing, messaging platforms, and websites), to ensure a seamless and constantly improving customer experience (CX).
Focus on building customer relationships, and AI sales chatbots will take care of the rest.