How Cloud Computing Helps Drive Efficiency and the Adoption of New Business Models in Telecommunications
All telcos have either begun the transformation to cloud computing, or are actively seeking ways in which to start their transformation journey. That’s because the flexibility, scalability and distributed architecture of the cloud supports innovation and allows new services and business models to be introduced quicker than ever. Augmented and virtual reality, and much of what’s possible in the Internet of Things (IoT), are just some areas in which cloud computing acts as facilitator.
The cloud is helping telcos optimize processes and open new markets
Put simply, the cloud means delivery of new services (and micro-services) for customers – which in turn leads to new revenue streams, markets and business goals for telcos. Because the cloud is a virtual environment (at least in this context), it is cost-effective because there’s no need for investment in expensive physical hardware. Furthermore, cloud-native apps have much faster development and delivery times, further reducing costs. The whole business risk involved in delivering cloud-native services becomes significantly lower, and the flexibility of the cloud encourages innovation because it removes the limitations of a physical network architecture.
If all that sounds attractive, it’s worth remembering that making the transformation from traditional CSP into cloud-native DSP (digital services provider) doesn’t happen overnight. In fact, the more complex existing architectures traditionally deployed by telcos mean the whole process could take several years. That’s why it’s worth starting the journey now – and bearing in mind that some benefits of going cloud-native can be earned long before the whole process is complete.
The benefits of the cloud in telecommunications
For example, replacing some key elements of your portfolio with modern, cloud-native solutions will almost immediately move most telcos to hybrid status, marrying elements of the cloud with legacy architecture. A good starting point would be to focus on the most dynamic elements, such as product and service catalogs or digital sales portals. These in particular will facilitate the development and delivery of innovative digital (as well as physical) products and services, alongside new bundled and cross-sell offers. Focusing on product and service catalogs and digital sales portals will also help telcos build new partnerships and enhance sales capabilities across multiple modern online channels – with your cloud-based online presence, omnichannel sales process and flexible catalog management all placing unprecedented and highly personalized choice at the feet of your customers (current and potential), answering the needs of generations X, Y, Z… and beyond in a legacy-free world.